"A client that is both Personal and has personality"
Conversation, People, and Attachment View.
Persona allows you to see your emails the way that suits you best. Fewer clicks are needed to reach where you need to be.
Conversation View focuses on ongoing discussions presenting related attachments, messages sent, and messages received in one convenient place.
“People View” groups messages by sender and allows retrieval of emails by sender instead of by subject, date, and so on.
Attachment View is a revolutionary, unified, and seamless birds-eye view on the media shared via email. Attachment View presents shared YouTube, Vimeo, Flickr, and Facebook links alongside actual attachments.
The user can choose any of the 3 views as a default switching only when necessary to a more useful temporary view. Check out the video and photos for more information.
"Question, Dissect, Understand, Rebuild"
The 'Persona' team asked the following questions during the development of the UI:
- What are the rituals behind writing/receiving emails today?
- What is the importance of the Social construct behind communication and also about what is being communicated?
- Based on the above, what are the most important and necessary functional elements in a UI, needed to create a meaningful and simple email experience?
Thus in asking these questions, critically assessing the graphical and interactive framework behind existing clients and through multiple iterations, 'Persona' was created.